YAKTA HALLOWEEN - SLASHERS
Every mower brand sells the same three words: power, precision, reliability. Scroll a feed of them and they all blur into one.
So when Yakta, a challenger brand built on raw engineering and fearless design, wanted to own Halloween last year, It would be unwise for me to reach for another spec sheet. We reached for the one word the entire category is quietly built on: CUT.
Here's the why:
horror's most infamous villains are the world's most famous cutters. And so is a Yakta.
That's the whole idea. Put the icons of "cutting" behind the wheel of the thing that actually does it better, full moon, mowed grass, and the line the brand can own: Nothing cuts better.
Three riders. Scary good for your lawn. 🎃
(A clear example of how a challenger brand can hijack a cultural moment instead of your usual specs and benefits)
Creative/Art director: Olumaiye
Photography: Olumaiye
Photography: Olumaiye
Designer: Olumaiye
ARROWQUIP LABOUR DAY - REST
In ranching, there are no days off. Labour Day is just another day to work unless someone reminds you that you’ve earned a break.
Arrowquip, a Canadian brand known for its premium cattle handling systems, used Labour Day to celebrate the rarest act in ranch life: REST.
We photographed a real rancher doing nothing just swinging in a hammock tied between Arrowquip panels, coffee in hand, grill smoking nearby, cattle calmly grazing behind him.
No slogans. No performance. Just stillness.
Because for the people who keep the land running, the truest show of strength isn’t in how hard they work, but in finally stopping long enough to breathe.
EXECUTION:
The visual simplicity is deliberate. Because when you speak to an audience that’s constantly in motion, silence says more than slogans ever could.
“You’ve Earned It.”
Creative/Art director: Olumaiye
Copy: Olumaiye
Creative/Art director: Olumaiye
Copy: Olumaiye
Photography: Olumaiye
Designer: Olumaiye
LETSHEGO
We set out to dramatize Letshego’s manifesto and its commitment to being a cheerleader and enabler of Africans as they reach for their goals.
Africans have shown up more resilient than ever. However, following the covid 19 pandemic, the people must be celebrated and reminded of how powerful they are in the face of any challenge, especially with the digital power (a digital platform) from the brand.
The business sought to create a manifesto poetry video delivered in the most energetic and inspiring way- Indeed WE ARE AFRICANS!
Africans have shown up more resilient than ever. However, following the covid 19 pandemic, the people must be celebrated and reminded of how powerful they are in the face of any challenge, especially with the digital power (a digital platform) from the brand.
The business sought to create a manifesto poetry video delivered in the most energetic and inspiring way- Indeed WE ARE AFRICANS!
Creative Lead/Art Director: Olumaiye
CW: Seye, Daniel
ARTBOX PROJECT-STOLEN FUTURE:
(Innocence, Talent, G... )
INSIGHT
Every child is born with unique gifts, talents, and possibilities. Yet predators and exploitative adults often take advantage of children's innocence, robbing them of confidence, safety, creativity, and the opportunity to become who they were meant to be.
" The greatest thing a predator steals is not innocence. It is possibility ".
IDEA
If exploitation steals a child's future, what would that theft look like?
EXECUTION
By depicting abuse as the act of taking something invaluable from a child, the campaign challenges society to recognize that exploitation doesn't only harm children in the present—it steals pieces of the future they might otherwise have created.
The contrast between the child's vulnerability and the adult's intrusion creates a disturbing but memorable metaphor that reinforces the campaign message
Art Director: Olumaiye
Digital Artist/Illustrator: Olumaiye
Copy: Opeyemi
WEBCOUPER'S
CHILDREN'S DAY
INSIGHT
Every year brands celebrate children by creating messages for them. This campaign celebrates children by giving them the creative control. Instead of producing a polished Children's Day advertisement, the agency handed the brief to the real experts- children. The result is imperfect, playful, honest, and unmistakably authentic.
THE IDEA
If Children's Day belongs to children, why shouldn't the creative process belong to them too?
EXECUTION
For Children's Day, Webcoupers invited children to take over the agency's creative departments. They became the copywriters, strategists, art directors, and even interns.
The final campaign was created through their eyes, their imagination, and their creativity. The hand-drawn illustration remained untouched to preserve the honesty and spontaneity that make childhood unique.
By replacing professional polish with genuine expression, the campaign became a celebration of what Children's Day is truly about: giving children the freedom to imagine, create, and be heard.
Because no one understands childhood better than children themselves.
Creative Lead: Olumaiye
YAKTA SUPER BOWL AD
This Super Bowl ad taps into the shared language of American football and lawn care, two passions that dominate backyards and culture alike. By using a tight, cinematic close-up of the Yakta mower’s seat, framed like a football field goal post, and featuring a football mid-air, we position Yakta as not just a mower, but a game-changer.
Creative/Art direction: Olumaiye
Photography: Olumaiye
Designer: Olumaiye
Copy: Liane Carter
Typographer: Emma Colins
YAKTA FATHER'S DAY AD
CREATIVE RATIONALE
Father’s Day advertising often falls into predictable tropes, socks, ties, tools, and sentimental clichés. For Yakta, a brand that engineers high-performance mowers designed for people who take pride in doing things right, we wanted to tell a different kind of love story, one that men would actually relate to.
THE INSIGHT
Men are often emotionally reserved, except when it comes to their machines. The mower, for many dads, is more than a tool; it’s a quiet sanctuary, a symbol of order, precision, and a few hours of peaceful solitude. We discovered that the bond between a man and his mower often runs deeper than most care to admit.
Men are often emotionally reserved, except when it comes to their machines. The mower, for many dads, is more than a tool; it’s a quiet sanctuary, a symbol of order, precision, and a few hours of peaceful solitude. We discovered that the bond between a man and his mower often runs deeper than most care to admit.
Creative/Art Director: Olumaiye
Photographer: Olumaiye
Copy: Olumaiye
INDOMIE NOODLES: FEED THEIR IMAGINATION
INSIGHT: Children see the world differently. They see things for what they could become and not what they are.
IDEA: This campaign celebrates the boundless imagination of children and the role proper nourishment plays in helping it flourish. By transforming everyday ingredients into objects from a child's world, the campaign visualizes how Indomie helps fuel not only growing bodies, but growing minds, encouraging parents to nurture creativity, curiosity, and imagination with every meal.
Indomie doesn't just feed growing bodies. It feeds growing imaginations.
Art Director: Olumaiye
3D/Digital Artist: Olumaiye
Copy: Zainab Giwa
ALGAFEN FAST RELIEF: THE DISRUPTOR
RATIONALE
In Nigeria’s vibrant, bustling economy, the biggest threat to any established business isn’t just a competitor; it’s the 'disruptor' parked right outside the front door. They are faster, more mobile, and incredibly aggressive.
This campaign captures that universal moment of professional vertigo: when a business owner realizes a one-person operation is outpacing their meticulously built empire. It’s a literal 'headache' caused by modern market tension. By framing the everyday stress of competitive survival as a physical, throbbing reality, we position Algafen not just as a pain reliever, but as the essential tool for those who need to stop the noise, clear their heads, and get back to business.
EXECUTION
Relatable, slightly cheeky, and visually stylized to emphasize the contrast—the structured, buttoned-up uniform of the professional versus the relaxed, efficient energy of the street-side alternative.
Art Director: Olumaiye / Sadiq
3D/Digital Artist: Olumaiye
THE GUARDIAN: FRAGILITY OF TRUTH
The persistent rise of Fake News in the country is becoming uncontrollable due to the platform it thrives the most, social media, which could be misleading and manipulative. To curb this menace, the agency created FakeHits, a set of arresting and thoughtful materials for The Guardian to depict how negative spreading fake news can be.
PILLAR OF SUPPORT
Art Director: Olumaiye / Gabriel
3D/Digital Artist: Olumaiye
