YAKTA SUPER BOWL AD
This Super Bowl ad taps into the shared language of American football and lawn care—two passions that dominate backyards and culture alike. By using a tight, cinematic close-up of the Yakta mower’s seat, framed like a football field goal post, and featuring a football mid-air, we position Yakta as not just a mower, but a game-changer
ARTBOX PROJECT-STOLEN GIFTS:
(Innocence, Talent, G... )
INDOMIE NOODLES: FEED THEIR IMAGINATION
Children have the ability to be very creative if they are well-nurtured, and Indomie Instant Noodles has the necessary nutrients their body needs to develop well. These series encourage parents and guardians to feed their children imagination with the right nutrition.
ALGAFEN FAST RELIEF
For every enterprise that exists in Nigeria, there’s always an alternative that’s even smaller, cheaper, aggressive and mobile too. These set of ads imagines the instant "headache" that arises when these rivals cross paths. For such strong headaches, Algafen can be relied on.
THE GUARDIAN: FAKE HITS
The persistent rise of Fake News in the country is becoming uncontrollable due to the platform it thrives on the most, social media, which could be misleading and manipulative. To curb this menace, the agency created FakeHits, a set of arresting and thoughtful materials for The Guardian to depict how negative spreading fake news can be.
PILLAR OF SUPPORT
LETSHEGO
We set out to dramatize Letshego’s manifesto and its commitment to being a cheerleader and enabler of Africans as they reach for their goals.
Africans have shown up more resilient than ever. However, following the covid 19 pandemic, it is important that people are celebrated and reminded of how powerful they are in the face of any challenge, especially with the digital power (a digital platform) from the brand.
The business sought to create a manifesto poetry video delivered in the most energetic and inspiring way- Indeed WE ARE AFRICANS!
Africans have shown up more resilient than ever. However, following the covid 19 pandemic, it is important that people are celebrated and reminded of how powerful they are in the face of any challenge, especially with the digital power (a digital platform) from the brand.
The business sought to create a manifesto poetry video delivered in the most energetic and inspiring way- Indeed WE ARE AFRICANS!
Advertising Agency: Webcoupers Consulting, Lagos, Nigeria
Chief Digital Officer: Peter KoladeAjegbomogun
Creative Lead: Aladeniji Olumaiye
Chief Digital Officer: Peter KoladeAjegbomogun
Creative Lead: Aladeniji Olumaiye
CW: Seye Ogunniyi, Daniel Kachy
