ORIGIN STORY
Long before I knew what to call it, I was the kid who could make people see things that weren't in the room. I drew comics. I narrated films so vividly that friends swore they'd watched them. People knew me as the artist, and for a long time, that's all it was: a craft I loved, nothing more.
But every time a piece of work genuinely moved me - a film, an image, an idea that refused to leave, I noticed it did something. It made me want to create. And slowly I realized that feeling wasn't small. The right idea could resolve conflict. Shift culture. Change how a person understood their own life. I just hadn't connected that power to what I could do.
The connection came through absence. I trained in architecture and found myself drafting and supervising sites which mostly was executing other people's vision, far from the ideas that drew me in. The boredom was clarifying. When I discovered advertising, I recognized it immediately: this was where the power I'd always felt could finally be the power I made. I've never looked back.
Everything I've built since, across campaigns, film, photography, and design, comes from that one conviction. I create for the person who doesn't yet know their world is about to change. Because I've learned that's exactly the moment it matters most.